The Pragmatic Producteer

Senior Manager, Idottv Sdn Bhd

Petaling Jaya

2015 - 2016

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• Involved with the revamp of an airtime sharing mobile app called ShareShare

• Formulated a “sharing” product called Mobile Concierge and pitched to clients in Indonesia and Bangladesh

• Worked on a concept for Inter-telco prepaid credit share

• Led a team and instrumental in redesign of a bill payment mobile app called GreenBilling

• Formulated the business case for GreenBilling app take-up and forecasted revenue

• Assisted other team members by formulating a Go-To-Market plan for Merchant Acquisition to complement the ShareShare mobile app

• Researched and prepared documentation for Shariah-Compliant Peer-To-Peer Crowd Lending service and submitted to the Securities Commission

• Researched and prepared documentation for Mobile Remittance service but yet to be submitted to Bank Negara Malaysia

• Involved with Big Data Analytics project with Cloudera

• Traveled to University of Technology Malaysia in Johor to discuss Big Data initiatives

• Involved with formulating the product packages for the company’s Big Data offerings

• Involved with the participation of the company in the BIG IT exhibition in KL Convention Center

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Product Development Manager

Salamfone Sdn Bhd

​2010 - End 2014

 

• Formulating packages, bundles and promos

• Involved with Product pricing and strategies for Voice, SMS, DATA and Value Added Services

• Monitor competitor activities and prepare competitor analysis

• Prepare process of Product Development with Idea Screening, Concept Development and Testing, Product Lifecycle processes, SWOT Analysis

• Develop Concept Papers with product and services objectives, goals, customer benefit, ROI(business case), user requirement and Go-To-Market strategies

• Prepare extensive Scope of Work for each product and services with an end-to-end process flow

• Development Business Requirements for each products/services

• Liaise with Project Management Office on monitoring of Project Plan and processes

• Source Content Providers to offer value added services towards Salamfone’s target market

• Prepare and perform training for Distributors and Dealers

• Liaise with ZI Shariah on Shariah Compliancy for Salamfone

• Liaise with Regulatory and MCMC on mobile content guidelines and policies

• Liaise with partners with marketing plans

 

Experiences Gained

• Experience in start-up of an MVNO

• Experience in creating a product for any targeted market either niche or mass

• Experience in scanning the industry landscape to come out with compelling products and services

• Experience in thinking out-of-the-box

 

Accomplishments

• Launched the 1st Shariah Compliant Prepaid Mobile Operator

• Brought in additional revenue of RM230,000 from vendor

• Achieved 100% increase in Value Added Services revenue

 

 

Business Development Manager

RMBeyondU Sdn Bhd

​2008 - 2010

 

• Assisting in market research and business development for affiliate marketing.

• Research and monitor relevant audiences

• Utilize Internet marketing disciplines to increase traffic and high search engine visibility for targeted keywords through Search Engine Optimization and Pay-Per-Click campaigns

• Involved with online marketing, advertising on social media and international partnership.

• Involved with building websites on niche products, wholesale products and sales letters.

• Social Media Marketing, i.e. Twitter, Facebook, MySpace

• Monitor reports on

- Visitors

- Visitor Trending
- Visitor Loyalty
- Unique Visitors
- Page Views
- Bounce Rates
- Traffic Sources
- Direct Traffic
- Referring Sites
- Keywords
- Search Engines
- Content
- Top Contents
- Top Landing Pages
- Site Overlay
- Navigation Analysis

 

Senior Associate

DiGi Telecommunications Sdn Bhd

​2004 - 2008

 

Evaluate the status of all internal Value Added products/ services:

• “Shelf-life” (software, hardware warranty & lifespan, depreciation value, etc..)

• Geographical needs and concerns

• ROI

• Competitor Analysis.

• SWOT Analysi

• Market & Consumer Trends

• Focus groups

 

Idea Screening

• To eliminate unsound concepts prior to devoting resources to them

 

Concept Development and Testing

• Develop the marketing and engineering details

• Select / Refine / Create idea & define scope and requirements

• Draft and coordinate concept paper

 

Business Analysis

• Estimate selling price, sales volume and profitability

 

Beta Testing and Market Testing

• Test the product

• Make adjustments

• Produce an initial run of the product

• After evaluation recommend sourcing for new or improve on existing products/ services.

• If need for new products/ services arise, vendors will be sourced, contacted and feasibility study done based on: Vendor’s past experiences, current standing, success with other/ similar products and services.

 

Service Improvement Process

• Evaluate current service process

• Brainstorm on service improvement process: War Room meeting held with all departments involved, namely, Project Management Office, Technology, Marketing, Customer Service, Sales, Procurement and Finance.

 

Business Improvement Process

• Internal User Requirement development

• End to End workflows

• Confirm business process with Project Management Office, Technology, Marketing, Customer Service, Sales, Procurement and Finance.

• Mapping of processes and sub-processes down to activity level.

• Evaluate all “What-ifs”.

 

Initiate project via Project Management Office(PMO)

• Present preliminary findings and processes to PMO

 

Present to PMO and Management on new services based on findings.

• Evaluate the status of all internal Value Added products/ services with charts, data and trends.

• Product Development stages

• Service Improvement Process

• Business Improvement Process

• Recommendations

 

Initiate Kick-off project with vendor and team

• Invite selected vendor/s and War Room department’s representatives

• Discuss with vendors on price, features, timeline, user requirements, technical requirements and business requirements.

 

Support in technical testing

• End to End testing of products/ services.

• Confirm and sign-off on billing, service and application success.

• Inform team member on the go-ahead.

• Manage timeline and ensure product/ service launches as plan

• Manage team members, vendors and management's expectations.

• Prioritize and open enhancement project plans to resolve issues post launch

 

Communication

• Liaise with Sales department on activities taken to promote and sell products and services.

• Work closely with CRM team on Marketing Campaigns and methods of communications to end users.

• Participate in Customer communications and interest, i.e. Focus Groups.

• Work closely with CRM & Customer Service Team on data profiling, customer interest, knowledge and experience.

• Participate in local and international marketing events.

• Participate in study prepared by Market Research Team.

 

Understanding technology trends / vendor product roadmaps / device trend - at least once a quarter

• Monitor launched service

• Monitor and report trends

• Monitor and report ARPU

• Report discrepancies

• Recommend marketing plans and strategy (ATL & BTL)

• Draft marketing update

• Track and evaluate product revenue performance